Tartaric acid is an organic acid with the chemical formula C4H6O6 present as a water-soluble powder or transparent crystals, naturally found in fruits and commercially produced from tartar. According to BlueQuark Research & Consulting, the Global Tartaric acid market is expected to witness a significant growth rate during the forecasted period. Factors like the use of Tartaric acid in soft and effervescent drinks, bakery products, sweets, dairy products, and yeast powder as it enhances the quality and stability of foods are projected to drive the Global Tartaric acid market in the forecasted period. Further, the use of Tartaric Acid in personal care products as a common ingredient due to its keratolytic and astringent properties, moisturizing and anti-aging effects are estimated to drive the Global Tartaric acid market in the forecasted period. Furthermore, the use of Tartaric acid in pharmaceuticals to produce effervescent salts in combination with Citric acid to improve oral medications' taste and create a negative contrast medium during double-contrast radiography is predicted to drive the Global Tartaric acid market in the forecasted period. However, the imposition of government regulations for the restricted use of Synthetic Tartaric Acid in the food industry, as its excessive consumption leads to side effects such as vomiting, diarrhea, abdominal pain, and increased thirst, is projected to hinder the growth of Global market in the forecast period.

Tartaric acid is utilized in making silver mirrors, providing tartness to foods, ceramics, tanning leather, and as an ingredient for producing blue ink for blueprints. It is also used in Rochelle salt, which is a mild laxative. Moreover, Tartaric acid is used in the cream of tartar for cooking.

The food and beverage industry is the most prominent consumer of Tartaric acid and is projected to drive the global market. Tartaric acid has been used to prepare baked goods and confectionaries, dairy products, edible oils and fats, tinned fruits and vegetables, seafood products, meat and poultry products, juice beverages and soft drinks, sugar preserves, chewing gum, cocoa powder, and alcoholic beverages. The global market is bound to rise owing to its demand for numerous food products. This is primarily due to its wide variety of uses as an acidulant, pH control agent, preservative, emulsifier, chelating agent, flavor enhancer and modifier, stabilizer, anti-caking agent, and firming agent. Tartaric acid is a natural crystalline diprotic acid. The mixture occurs naturally in several plants, especially grapes, bananas, and tamarinds. Tartaric acid is utilized in various foods where a bitter flavor is awaited. Tartaric acid is one of the preparatory acids seen in wine and is also utilized as an antioxidant. Tartaric acid is utilized in the food industry as a flavoring agent and additive in ceramics, textile photography, tanning, medicines, and printing. Numerous roles of tartaric acid among several enterprises are predicted to rise as a predominant factor propelling the need for the tartaric acid market. Global wine industry expansion is expected to impact the tartaric acid market significantly. Tartaric acid is also utilized in the winemaking procedure. Tartaric acid and its by-products are helpful in baking, where it acts as a leavening agent when combined with baking powder. It is used in various pharmaceutical applications like manufacturing tonics and antibiotics. It is usually used to improve the taste of the medicine. In 2019, Tartaric acid was the world's 3465th most traded product, with a total trade of USD 247 million. Tartaric acid trade represents 0.0014% of the entire world trade. Tartaric acid had an average tariff of 4.05% in 2018, making it the 5025th lowest tax in the HS6 product classification. Tartaric acid is used in the winemaking process to change acidity. Further, for winemaking, grapes that contain Tartaric acid are used. However, some wines are not manufactured using grapes, and for them, a tablet of nonsynthetic or synthetic Tartaric acid is added to the wine to increase the acidity.

The Asia Pacific region is poised to be the largest Tartaric acid market, with the most consumption in countries like China and India. The Asia-Pacific region accounts for approximately 40% of global cosmetics sales. It is expected to grow as consumer awareness about personal care extends in emerging economies, making it the world's largest cosmetics and personal care market. Further, the widespread awareness about skincare benefits considering unhealthy lifestyles that contribute to poor skin health, has driven the demand for personal care products. In addition to this, the region is home to a substantial section of the population, bolstering the food and beverage industry's expansion. Moreover, Fruit-flavored beverages, fermented beverages, and beverages with natural and functional ingredients are prevalent due to the significant percentage of new beverage launches in the Asia-Pacific region, which are expected to accelerate the consumption of Tartaric acid. Maleic anhydride is the prime constituent for the production of synthetic tartaric acid. Due to its cost-effectiveness and availability, synthetic tartaric acid is demanded extensively across the globe by end-use industries like food, beverages, and medicine. In places where grapes and other natural sources of the product cannot be sourced quickly, maleic anhydride is a much better economic solution for manufacturing the product. The product is electrochemically synthesized by hydroxylation of the olefin double bond of maleic acid through epoxidation and hydrolysis. This method is economical and is extensively used across the globe for manufacturing synthetic tartaric acid. Further, the pharmaceutical industry in India is currently valued at USD 41.7 billion. With a 71% market share, generic drugs form India's most significant pharmaceutical industry segment. Factors like these have made Asia-Pacific an important region for the Tartaric acid market growth.

The market's key players are Australian Tartaric Products, Giovanni Randi S.p.A., Tarac Technologies, Vinicas, The Tartaric Chemicals Corporation, GC Chemicals, and Distillerie Mazzari S.p., among others.

In May 2021, ATP Group, a high-quality Tartaric acid and Rochelle salt manufacturer, and Imerys announced a new partnership to provide filtration solutions for brewers and other beverage producers.

Global Tartaric acid Market report provides deep insight into the market's current and future state across various regions. The study comprehensively analyses the Tartaric acid market by segmenting based on the Type (Natural, Synthetic), Application (Preservative and Additive, Laxative, Intermediate, Others), End-user Industry (Food and Beverage, Personal Care, Pharmaceutical, Ceramics, Others), and Geography (Asia-Pacific, North America, Europe, South America, and Middle-East and Africa). The report examines the market drivers and restraints and the impact of Covid-19 on market growth in detail. The study covers and includes emerging market trend, developments, opportunities, and challenges in the industry. This report also covers extensively researched competitive landscape sections with prominent companies and profiles, including their market shares and projects.