Electrocoating is an organic coating process that uses electrically charged particles to deposit out of a water suspension to a conductive part, and paint is applied to a position at a particular film thickness, controlled by the amount of voltage applied. According to BlueQuark Research & Consulting, the global electrocoating market is expected to witness significant growth during the forecasted period. Factors like the usage of electrocoating in the automotive industry due to multiple applications of e-coat are considered to drive the Electrocoating market in the forecasted period. Further, the increasing use of electrocoating for bulk finishing and heavy-duty equipment is anticipated to stimulate Electrocoating market demand over the forecast period. Furthermore, electrocoating uses electric current to deposit the paint surface. Rising demand for electrical and electronic products facilitates the rapid use of electricity in metal furniture and is predicted to augment the Electrocoating market growth in the forecasted period. However, high maintenance and construction costs of escort line restriction in color changes are awaited to restrict the Electrocoating market growth in the forecasted period.

Electrocoating is used in various sectors, including automotive, heavy-duty, bulk finishing, agricultural equipment, electrical housing, heavy-duty electronics, metal furniture, marine, building and household products, and power transformers.

The automotive sector is the primary user of electrocoating due to their rising demand for applications as finishers for automotive parts. Due to its anti-corrosive and humidity resistance characteristics, electrocoating is a cover for automotive parts like engine covers, bolts & frames, springs & splines, Driveshafts, etc. Electrocoat is a stable emulsion of deionized water and organic resins comprising solvents & ionic components. The automotive industry has witnessed high demand for color customization due to the availability of electrocoating in a wide range of colors & glosses, resulting in spiked adoption of e-coat in this industry. Cathodic type e-coat is used in appliances and automotive industry for the parts with cavities, complex ware packages & hidden portions that require coatings as they contain high chemical and corrosion-resistant. The e-coating process provides greater ease of regulations of thickness level, and it's much easier to produce thinner layers. These advantages are particularly significant in the automotive industry, where an e-coating is applied as a primer coat before painting to increase corrosion protection. These factors are expected to drive the growth of the e-coat market. With the growing technological advancements, consumers have shifted their demand from manual to electric hybrid vehicles. Various automotive plants for electric vehicles are being set up in countries. Electrocoating helps the batteries of electric cars maintain optimal temperature and reduces the risk of fire damage and electric interference. The growing volume of e-vehicle production will lead to more usage of electrocoating for e-vehicles batteries, thereby positively impacting the growth of the electrocoating industry.

The Asia Pacific region dominated the global electrocoating market due to increased demand for automotive production, growing adoption of modern agriculture equipment by the farmers, &growing industrial sector. Further, China is focusing on increasing demand for the production and sale of electric vehicles, which is likely to expand the market for e-coat in the forecasted period. The acrylic Cathodic coat type is used as a one-coat finish for agricultural implements, garden equipment, appliances, and exterior HVAC. One coat of an acrylic cathodic e-coat is sufficient for protecting against UV rays and corrosion. Cathodic type e-coat provides high chemical and corrosion resistance and is mainly used in the automotive and appliance industries. These coatings are generally preferred for complex ware packages or parts with cavities or hidden portions that require coating. Their availability in a vast range of colors and gloss makes them ideal for exterior one-coat final finishes. Cathodic epoxy is the conventional type of electrocoating utilized to provide corrosion resistance. Cathodic epoxy e-coating is widely used in the automotive industry as it allows for resistance to humidity and cyclic corrosion. Most automakers employ this e-coating for under-the-hood applications and as a prime coat. Similarly, cathodic acrylic e-coat is utilized in applications where UV durability and corrosion protection are required on ferrous substrates (steel). Cathodic acrylic electrocoating materials lend themselves to topcoat applications due to their excellent resistance to ultraviolet rays from sunlight. The acrylic cathodic coat type is used as a one-coat finish for agricultural implements, garden equipment, appliances, and exterior HVAC. Only one acrylic cathodic electro coat is enough to protect against UV rays and corrosion. The high demand for e coating in the automotive sector is driven by the growing production of passenger cars & commercial vehicles due to the trend of color customization vehicles, especially in passenger cars. Electrocoat is also very cost-effective as it provides nearly 100% material utilization, good energy efficiency, and relatively low cost per square foot of applied coating. The global market for e-coating is influenced by the end-used industries, awareness of the need for a corrosion-free, smooth finish, and broad compatibility.

Some market players are Axalta, PPG Industries, Inc., BASF SE, Nippon Paint Holding Co, Ltd., Valspar, Tatung Fine Chemicals, KCC Corporation, and Luvata Oy.

June 2021, MacDermid Enthone Industrial Solutions announces its intention to acquire Conventya.

In September 2021, Dymax Corporation released the Dual-Cure 9771 reworkable conformal coating, capable of curing with light and moisture to assure a firm hold on the surface underneath PCBs in spacecraft, missiles, and satellites.

In 2019, PPG Industries Inc. invested US$10 million in a new 82,000-square-foot facility and class-A paint line at its Greenville, South Carolina, coatings services facility. The expansion will meet surged demand for class A coatings application and value-added services for the automotive and large truck markets. 

Global Electrocoating (E-Coat) report provides deep insight into the Industrial market's current and future state across various regions. The study comprehensively analyses the Electrocoating (E-Coat) market by segmenting based on Product type (Cathodic Epoxy, Cathodic Acrylic, Anodic), Technology (Epoxy Coating Technology, Acrylic Coating Technology), Applications (Automotive parts & Accessories, Commercial Vehicles, Heavy-duty Equipment, Agriculture Equipments, Others), and Geography (Asia-Pacific, North America, Europe, South America, and Middle-East and Africa). The report evaluates the market drivers and restraints and the impact of Covid-19 on the market growth in detail. The study covers and includes emerging market trends, development, opportunities, and challenges in the industry. This report also covers extensively researched competitive landscape sections with prominent companies and profiles, including their market shares and projects.