Adhesion Promoters are bi-functional materials that enhance the adhesive strength between the coating and the substrate, and they sometimes are referred to as coupling agents and are generally applied at thinner film thickness. According to BlueQuark Research & Consulting, the global Adhesion Promoters market is expected to witness a significant growth rate during the forecasted period. Factors like the surging demand for Adhesion Promoters in the paints and coatings are likely to present a lucrative chance for these promoters in construction & building material are expected to Adhesion Promoters market growth. Further, increasing demand for architectural, automotive, and industrial coatings shall also be a primary fueling force in other applications over the forecast period. High product penetrations are primarily on account of surging awareness regarding enhanced binding capabilities after applications of the product. Furthermore, the growing usage of Adhesion Promoters in the electrical and electronics industry applications is expected to enhance the Adhesion Promoters market growth. However, inhibiting the Adhesion promoter market's development includes negative environmental impact due to the availability of noxious aromatic hydrocarbons, and the underdeveloped recycling industries are expected to hinder the Adhesion promoter market growth.

Adhesion Promoters are used as an additive to manufacture paint & coatings, polymers, inks, and rubbers. They also obtain applications in driver assistance systems, sensors, and window screens in the automotive sector.

An important growth driver for the Global Adhesion Promoters Market is its widespread use in the Paints and Coatings. Paints and Coatings are also expected to present lucrative opportunities for those promoters in construction & building materials. Adhesion promoters are utilized as additives or primers to enhance the adhesion of coatings, inks, or adhesives to the substrate of interest. In chemical applications such as adhesives, paints, and coatings, adhesion promoters increase adhesion with inorganic substrates. Additionally, adhesion promoters are used in electrical applications to improve the adhesion and dispensability of inorganic materials and the reliability of semiconductors and flat panel displays. Further, adhesion promoters enhance the durability of exterior walls of buildings and bridges in the construction sector. An Adhesion Promoter enhances the film adhesion by affinity with the substrate and the liquid coating. The wetting of the liquid layer to the substrate is a critical factor. A perfect adhesion depends not only on the choice of the Adhesion Promoter in paints and coatings formulations. Several other parameters influence adhesion, such as paint formulations, as substrate wetting is critical in application conditions, curing & aging atmosphere, etc. An elementary level of adhesion is required in coatings to establish the desired nature. In the coatings field, the norm DIN 55945 explains the adhesive strength. Bonding influences many other parameters, like durability, corrosion, resistance, aesthetics, etc. On another side, all along with its aging, the film is submitted to several forces that may degrade it, such as mechanical degradation, thermal degradation, and chemical degradation. Paints and coatings mixed with Adhesion Promoters may help the film resist & keep its optical and functional properties.

The Asia-Pacific region is predicted to increase further the need for Adhesion Promoters over the forecasted period. Technological innovations have initiated new avenues for high-performance waterborne formulations and non-chlorinated promoters that offer higher versatility in curing, with extemporized performance in many applications like plastics and composites, automobiles, and electronics. Plastics and composites appeared as the leading applications. These materials are generally utilized to manufacture precision-engineered products due to advantageous product properties, including chemical resistance, lightweight, and flexibility. Plastic components needed to be painted, coated, and joined with adhesive to prevent bond failure at the interface. The fragment widening is likely to be driven by the growing consumption of plastics in the automotive industry to foster fuel savings by lowering overall car weight. Adhesion Promoters are worn in electrical applications to improve the adhesion and dispensability of inorganic materials & the reliability of semiconductors manufacturing high-performance rubbers and flat panel displays. Innovations in advanced composites & multilayer packaging increased the demand for adhesion promoters applied in the plastics and composites industry. Superior mechanical bonding and the application of compounding procedures increase the mechanical strength of plastics. A silane is a necessary form of adhesion promoter worn in paints and coatings, rubber, and tire applications. Additionally, silane is utilized in the automotive and construction industries. Maleic anhydride is the second most-consumed type of adhesion promoter that finds its application in plastics and composites, automotive, wire and cable, packaging, and recycling industries. Moreover, these Adhesion Promoters are becoming more common as binding agents because they help create an adhesive bond linking fibers and specific polymer types to stabilize composite materials. There has been a growth in the market for these Adhesion Promoters in applications that require resistance to temperature changes, chemicals, and moisture. The usage of plastics and polymers in the automotive industry as suitable building materials as plastics and polymers aids in the weight decrease of vehicles, resulting in energy savings during transportation.

Some key players are Momentive Performance Materials Inc, Eastman Chemical Company, Dow, BASF SE, Arkema, Evonik Industries, and 3M.

April 2021, Lanxess introduces new water-based dispersions for glass fiber sizing. Expansion of Lanxess' Trixene Aqua BI product family offers excellent crosslink and adhesion promoters for aqueous coating systems and improves sizing formulation chemical and mechanical resistance.

Global Adhesion Promoters Market report provides deep insight into the Industrial market's current and future state across various regions. The study comprehensively analyses the Adhesion Promoters market by segmenting based on Types (Silanes, Maleic Anhydride, Chlorinated Polyolefin, Titanate & Zirconate, Others), Form (Liquid, Spray), Application (Paints & Coatings, Plastics & Composites, Ink, Rubber, Metal, Glass, Others), End-use Industry (Building and Construction, Automotive & Transportation, Packaging, Electrical & Electronics, Others). The report examines the market drivers and restraints and the impact of Covid-19 on the market growth in detail. The study covers emerging market trends, development, opportunities, and challenges in the industry. This report also covers extensively researched competitive landscape sections with prominent companies and profiles, including their market shares and projects.